The Bright Ideas Partnership is a consultancy specialising in supporting charities to fundraise efficiently and cost effectively, maximise their social impact, understand their social value and strengthen their organisational capacity.

We are committed to social justice and pride ourselves on directly helping our clients to ensure the most disadvantaged people, both here in the UK and abroad, have improved opportunities and life chances.

Since we began in 2006, we have worked with over 90 organisations. We create lasting value; we generate an average of £40.92 for every £1 invested in us, allowing many of our clients to continue essential existing services, or develop new projects, to help more disadvantaged and vulnerable people. Due to the quality of our work, the vast majority of our clients come to us through word of mouth referrals.

We aim to increase our positive impact wherever possible. Every year, we donate 1% of our pre-tax profits to the organisations we work with, and undertake pro bono work with small charities.

Bright Ideas is led by Jo Ryan, an experienced fundraiser and evaluator.

Jo Ryan

Jo has extensive experience fundraising for charities working in areas such as criminal justice, community development, homelessness and international development.

She previously worked as the Fundraising and Development Manager for Victim Support Southwark. In this role, she was a sole fundraiser and as such understands the challenges and opportunities facing small charities with limited resources.

Jo is also Chair of trustees of the charity Women in Prison, where she has focused on embedding good fundraising and evaluation practice within the organisation and widening lived experience leadership opportunities. She has a Masters in Criminology and Forensic Psychology, which provided her with a theoretical and academic grounding in effectively analysing existing research, quantitative and qualitative research techniques and ethical research practices.

Jo is supported by a small, experienced team of associates, including:

Emily McFadyen

Emily is an experienced trust fundraiser and prospect researcher. She previously worked at Save the Children, where she managed a portfolio of trusts and foundations, built strong relationships with influential contacts in order to solicit new gifts and maintained regular contact with existing donors to secure ongoing funding. Her work included negotiating almost £1m of emergency grants in the week after the cyclone in Myanmar (Burma).

Emily has been an Associate of the Bright Ideas Partnership for over four years, writing trust applications and undertaking in-depth research for funding applications, evaluations and social value reports. In that time, she has undertaken work for minority-led charities, and charities working in the fields of homelessness, community development, youth violence and mental ill-health.

Jo has taken the time to listen carefully to what we are doing as a charity, to understand the complexities of the issue of hidden homelessness and our approaches to tackling it. This has meant that she writes about our work confidently and appropriately. Jo’s funder research and advice about new funding opportunities is excellent and ensures that time is spent applying to funders who are the best fit for our work and desired outcomes. As a result, Jo’s funding record with Justlife has been exceptional. I would (and often do) highly recommend her services.

Ruth Cox, Regional Operations Manager (North), Justlife

We found Jo refreshingly clear and direct in her approach; she was thorough and set exacting standards, but was always friendly and courteous; she was obviously experienced in her field; she gave good guidance about timescales and always met them.

Brian Roberts, Trustee, Elmbridge Community Link

Jo is as knowledgeable as she is patient, always willing to go the extra mile and share her expertise with others.

Bill Mizen, CEO, For Jimmy